The search engines are a lot more sophisticated now. A lot more, and most of the old tricks to fool them don't work anymore. It seems the ranking algorithms change all the time, and SEO (Search Engine Optimization) is a moving target and somewhat of a black art.
From what I know these days (and I'm not an expert, but I've implemented SEO and PPC on a few sites), the rankings on highly-used search engines (like Google) is based on two primary things: content and linkage. What your content says, how its presented, and where it says it (page location) is important. And then who links to you - in a relevant context - and how well they're ranked is important. For example, being on a page a full of links with no context won't do much to help, and might hurt you, whereas a link or reference found in a blurb of text relevant to your site's content will help.
When Denny did the new design, I didn't really look at it with an eye towards the content, and unfortunately the page design has a menu and graphic at the top, where the key search content should be. In fact, most of the pages have that kind of page design, and it hurts the rankings. We also haven't targeted any pages specifically for SEO, which means the rankings are kind of scattered.
None of that helps the present situation, however.  But it does give you an idea of why WWG doesn't show up well. I have it on my list of things to do this calendar year to get that fixed up for Denny. If he's got experts pitching that to him, too - thats great. I find it a lot easier to implement someone else's design for something like this, especially since I'm no expert.
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There are times I hate the internet. )